AI in companies: essential legal precautions
Adopting artificial intelligence in companies brings gains, but it also raises legal questions. Mapping data, liability, and intellectual property risks helps use the technology more safely.
Why the topic demands attention
The use of artificial intelligence tools is growing across various business areas. Because the technology handles data and generates content, it usually touches on matters such as data protection, liability, and rights over outputs.
Data protection
Many AI solutions process personal data. In this scenario, it is generally necessary to observe data protection legislation, define legal bases, and assess where the information is sent, especially with third-party services.
Intellectual property of the outputs
Ownership of content generated with the aid of AI is still an evolving topic. It is advisable to review the tools' terms of use and, where possible, provide contractual rules on the use and ownership of whatever is produced.
Risks to map
- Leakage or misuse of data entered into the tools
- Automated decisions affecting people without adequate review
- Content that may infringe third-party rights
- Dependence on suppliers and the clauses in their contracts
Governance and internal policies
Establishing usage policies, training teams, and defining what may or may not be entered into the tools tend to be useful measures. The design of governance tends to vary according to the sector and the company's degree of exposure.
Frequently asked questions
Can I enter customer data into AI tools?
It depends on the case. It is prudent to assess the legal basis, the tool's terms, and the destination of the information. Sensitive and confidential data generally require extra caution.
Who owns the rights to content generated by AI?
The topic is still evolving in Brazil. In many cases, the tools' terms of use and any contracts address the matter, so it is advisable to analyze each situation specifically.
Need guidance on this topic?
This article is informational. For guidance on your specific case, talk to our team.